Branding, packaging, and design for Ministry of Kaapi
When she realized that she couldn't get Indian filter coffee anywhere in New York city Danée Shows started Ministry of Kaapi to import and sell her own. We helped her brand it.
LOGO & PACKAGING
The logo is a modern illustration of The Lion Capital of Ashoka. Packaging and print materials are simple and beautiful, designed to keep production efficient and costs minimal.
SWAG & WEBSITE
The Ministry of Kaapi lion becomes a stylish stand-alone emblem on swag so customers can wear the brand without wearing a logo. A straightforward, intuitive website makes the online experience as tasty as the kaapi.