Strategy, Branding, Packaging, Design, Illustration
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Ministry of Kaapi

Branding, packaging, and design for Ministry of Kaapi

 
 

KAAPI SACHIVALAYA

Ministry of Kaapi began when a New Yorker realized she couldn't get Indian filter coffee in New York city so she imported and sold her own. We helped her brand it.

 
 
 
 

LOGO & PACKAGING

The logo is a modern illustration of The Lion Capital of Ashoka. Packaging and print materials are simple and beautiful, designed to keep production efficient and costs minimal.

 
 
 
 

SWAG & WEBSITE

The Ministry of Kaapi lion becomes a stylish stand-alone emblem on swag so customers can wear the brand without wearing a logo. A straightforward, intuitive website makes the online experience as tasty as the kaapi.

 
 
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Agency: Headquarters