Strategy, Branding, Packaging, Design, Illustration
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Lumette

 
 

TREAT YOURSELF

A Swiss chocolatier, an Italian baker, and an American chef teamed up to create gourmet sweets and asked us to help them come up with a name, branding, and packaging for their business. We put our creative aprons on and served up Lumette, a Parisian inspired brand centered around enjoying life’s “Little Luxuries.”

 
 
 
 

Because they were targeting the luxury market we tailored the brand around the idea of indulgence. The typography was inspired by French cafés, and the tagline, “Little Luxuries” spoke to bite-sized extravagance.

Being confined to off-the-shelf packaging didn’t stop us from designing elegance into an affordable template.

 
 

Agency: Headquarters