Strategy, Branding, Packaging, Design, Illustration
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Lumette

 
 

TREAT YOURSELF

Renowned confectionery artist, Ewald Notter, asked us to help him name, brand, and design packaging for his gourmet chocolate business. We put our creative aprons on and served up Lumette, a Parisian inspired brand focused on luxury.

 
 
 
 

little luxuries

Because he was targeting a high-end market we tailored the brand around the idea of indulgence. The typography was inspired by French cafés, and the tagline, “Little Luxuries” spoke to bite-sized extravagance.

Being confined to off-the-shelf packaging didn’t stop us from designing elegance into an affordable template.

 
 

Agency: Headquarters