Renowned confectionery artist, Ewald Notter, asked us to help him name, brand, and design packaging for his gourmet chocolate business. We put our creative aprons on and served up Lumette, a Parisian inspired brand focused on luxury.
Because he was targeting a high-end market we tailored the brand around the idea of indulgence. The typography was inspired by French cafés, and the tagline, “Little Luxuries” spoke to bite-sized extravagance.
Being confined to off-the-shelf packaging didn’t stop us from designing elegance into an affordable template.