Strategy, Branding, Packaging, Design, Illustration
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Intrigue Chocolate Bars

Branding, co-marketing, guidelines

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Raising the Bars

Visa asked us to create the platform for the reintroduction of their historic brand mark as well as a system for its use. From there we updated their co-marketing guidelines—built around a new framework—to guide their internal team, and third-party vendors, on how and when to best apply their brand.

 
 
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IDENTITY SYSTEM

By reintroducing Visa’s original brand mark, honoring it’s proportions and core colors, and extending how it’s used, we simultaneously embraced Visa’s heritage while looking forward to a bright future.

 
 
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V Icon

Just like Visa’s brand mark is recognized and trusted world-wide, we introduced a new V icon for their digital world. It’s Visa’s fingerprint on all digital products and touchpoints, and signifies their state-of-the-art, secure experiences.

 
 
 
 

Project Info

Agency: Platform – Role: Design Director, Designer – Team: Glenn Geisendorfer, Gabe Goldman, Tracey Ige – Writer: Greg Batch,